The Real Reason Sports Organisations Struggle with Tech Adoption

The Real Reason Sports Organisations Struggle with Tech Adoption

The Real Reason Sports Organisations Struggle with Tech Adoption

 Adopting new technology in sports can be tricky. Football clubs, rooted in tradition, often face cultural challenges that slow progress. At SportsFi, we see these barriers as chances to show our deep industry knowledge.

 Common Barriers and Their Roots:

1.      Legacy Mindset: Saying "We've always done it this way" makes inefficiencies feel normal. It hides the real costs of emails and spreadsheets. 

2.      Clubs often underestimate ISO/SOC rules. They think these rules are abstract, so they ignore them until a crisis hits.

3.      Bandwidth Constraints: Overworked teams resist onboarding, fearing extra work

4.      Technology Trauma: Past failures make clubs wary of new systems.

5.      Hidden Costs of Status Quo: "Free" tools like Excel can hide staff time, errors, and higher finance rates.

6.      Fragmented Decisions: Multiple stakeholders (CEO, CFO, etc.) can delay approvals.

7.      Smaller clubs often feel tech is only for "big clubs." They miss the bigger picture.

8.      Relationship Loyalties: Brokers and advisors might resist change, valuing networks over efficiency.

9.      Reactive Culture: Clubs often wait for crises, ignoring proactive benefits.

10.  Preference for Manual Control: Owners link informality with safety, despite the risks.

These barriers are mostly behavioural and cultural. We created SportsFi to make things easy. It has simple onboarding, easy workflows, and trusted savings models.



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