Strengthening Your Capital Market Connectivity
SportsFi isn’t here to replace your lenders. We offer you access to more credit providers and custom products that fit your capital needs. Your current relationships remain intact; we enhance the options available to you.
Our role is to improve the information flow. That’s why every major asset class uses structured digital systems:
· Aviation relies on AMOS and AerData for aircraft financing.
· Real estate uses VDRs, Argus, and automated underwriting.
· Shipping employs Veson/NAVTOR-style platforms.
· Corporate credit uses DealCloud, LoanIQ, and integrated data rooms.
Why? Because lenders lend based on standardised, trusted information, not relationships.
Sports are the only global industry that sends multi-million-pound funding requests via email chains, PDFs, and messy spreadsheets. This leads to high costs, fewer financial products, and slow underwriting, taking 4 to 12 weeks. Plus, only 2 to 4 lenders usually get involved.
What SportsFi does is straightforward:
· Provide the verified, structured, compliant data that lenders need.
· Automate the credit packs that usually take lenders weeks to assemble.
· Offer access to sector-specific financial products that meet liquidity needs.
· Help your existing lenders price tighter and move faster.
· Attract more lenders who have avoided football due to data risks.
Your lender relationships stay the same. They work with the same efficiency as other major industries. When the whole financial system moves to platform-based underwriting, it’s clear that others must be correct.
Quick-fire answers to
“We already know lenders directly.”
1. “Keep them. We’re not replacing them — we’re giving them better data to lend faster and cheaper.”
2. “Lenders price risk, not relationships. Your costs are higher because the data isn’t standardised. That changes with SportsFi.”
3. “All major industries use platforms like this — aviation, shipping, real estate, corporate credit. Football is the outlier.”
4. "Your lenders will still compete, but now with clear and verified information. That’s how costs can drop by 50 to 200 basis points."
5. “This is about operational discipline and data trust. It doesn’t matter how well you know them — they still need credit packages.”
6. “Right now, you’re paying a premium for manual processes. SportsFi removes that structural penalty.”
7. “Your lenders actually prefer this — it cuts their underwriting time and costs."
8. “Football has fewer lenders and higher rates because it sticks to manual processes."